FitSuite vs TrueCoach

Per TrueCoach's pricing page (verified June 2026), Starter is $26.34/mo on annual billing for up to 5 active clients, Standard is $57.99/mo for up to 20 clients, and Pro is $136.99/mo for up to 50 clients; rosters above 50 clients require custom pricing. FitSuite prices flat in EUR: Starter €50/mo (+VAT) for up to 50 clients, or Advanced €80/mo for unlimited clients, so FitSuite is typically cheaper per client once you pass roughly 20 clients.

Partly. TrueCoach offers nutrition tracking, not meal planning: on its Standard and Pro tiers clients connect MyFitnessPal so coaches can set calorie/macro targets and view food logs, but TrueCoach has no built-in meal-plan builder or recipe database (help.truecoach.co MyFitnessPal integration, reviewed June 2026). FitSuite includes a smart meal planner with macros and recipe books in both of its plans, from €50/mo, so you can create and deliver meal plans inside the platform.

Partially. On Standard and Pro, TrueCoach lets you add your logo, pick from 8 color themes, and use a yourname.truecoach.co subdomain inside the TrueCoach app, but clients still download the TrueCoach-branded app (truecoach.co/features/custom-branded-fitness-app, reviewed June 2026). FitSuite includes a fully white-label native iOS and Android app published under your own brand in both plans, from €50/mo — branding is never gated to a higher tier.

TrueCoach is English only. FitSuite supports 5 languages natively, making it the better choice for coaches working with international clients.

Yes. TrueCoach now ships an AI-powered program builder on every plan, including Starter, that generates a workout program from a coach's inputs to speed up program writing (truecoach.co, reviewed July 2026). FitSuite's workout builder is a manual drag-and-drop tool with reusable templates — fast for coaches who want full control over every session, but it does not currently auto-generate a program with AI.

TrueCoach prices per active-client tier — Starter $26.34/mo on annual billing (up to 5 clients), Standard $57.99/mo (up to 20) and Pro $136.99/mo (up to 50), per truecoach.co/pricing. FitSuite is flat: Starter €50/mo for up to 50 clients or Advanced €80/mo for unlimited clients, with every feature included in both plans. So a solo coach with a few clients may pay less on TrueCoach, but for coaches with 20+ clients FitSuite usually works out cheaper per client and stays predictable as you grow. Comparing all-in pricing matters more each year: the personal fitness training software market is projected to grow from USD 13.9 billion in 2025 to roughly USD 43 billion by 2035, a 12% CAGR (Future Market Insights, updated Nov 2025).

TrueCoach includes built-in payments via Stripe (TrueCoach Payments), with a 5% fee per successful transaction effective January 7, 2026 (truecoach.co/pricing, reviewed June 2026). FitSuite does not yet collect client payments in-platform — payments are on its roadmap — so if integrated billing is a must-have today, TrueCoach has the edge there.